Aug. 18, 2025 By Ethan Marshall The United States Tennis Association (USTA) announced that the “Advantage Arena” immersive gaming lounge has returned for the 2025 US Open after debuting last year. Over 40 million gamers are expected to take part in the tennis-themed games offered on-site and online throughout the three weeks of the US…
Aug. 24, 2024 By Shane O’Brien The United States Tennis Association (USTA) has announced a new immersive physical gaming space for the upcoming US Open at the Billie Jean King National Tennis Center. Advantage Arena, a first-of-its-kind immersive gaming space, will allow fans to play and engage with several tennis-themed games and experiences at…