Aug. 24, 2024 By Shane O’Brien The United States Tennis Association (USTA) has announced a new immersive physical gaming space for the upcoming US Open at the Billie Jean King National Tennis Center. Advantage Arena, a first-of-its-kind immersive gaming space, will allow fans to play and engage with several tennis-themed games and experiences at…
Tag: united-states-tennis-association
USTA and ESPN partner with Alicia Keys’ ‘Hell’s Kitchen’ to elevate 2024 US Open experience
Aug. 20, 2024 By Shane O’Brien The United States Tennis Association (USTA) and ESPN have announced a partnership with Alicia Keys’ Tony-nominated Broadway musical “Hell’s Kitchen” to help bring tennis to new audiences for the 2024 US Open. Music from the hit Broadway show will resound across ESPN channels and the Billie Jean King…